Olivia Johnson

Olivia Johnson is an Assistant Professor in Retailing and Consumer Science in the College of Technology at the University of Houston. Through her work as a teacher and researcher, she aims to prepare students for success through long term mentorship and guidance. Olivia is a consumer behaviorist who focuses on socially responsible consumption behavior mainly as it relates to how consumers make purchasing decisions based on social, moral, and ethical issues. Her research, primarily quantitative, uses a variety of methodologies geared towards analyzing large quantities of data such as social network analysis and topic modeling. Olivia Johnson has presented her research at a variety of conferences and is published in a diverse assortment of journals such as Computers in Human Behavior, Social Media and Society and the International Journal of Retailing and Distribution Management. Dr. Johnson is committed to diversifying the professoriate and invoking sustainable change for students at Minority Serving Institutions (MSIs). She was recently awarded a grant by the Social Science Research Council to explore the effects of COVID-19 on first generation college students at MSIs.